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100 SEO Ideas: Let’s Do Search Better

Welcome. This is the place to explore quick, easily digestible SEO and wider marketing tips and techniques from professionals across the industry. We hope that by sharing our own knowledge and experience, we’ll help each other to achieve greater success.


Technical SEO

It’s the foundation that all SEO is built on, and can be a pretty useful extension too. Read our latest & greatest technical SEO articles here.

Content Marketing

If you want to diversify the entry points to your site, you’ll need to create and maintain great content. Check out our tips & techniques.


Catch up on strategy advice. However advanced your tactics are, without strategy your SEO won’t get you where you need to go.

“This site looks great! But why?”

SEO is all about being flexible. There’s no winning formula that works all the time, and no standard approach to fit every challenge. We need to have an open mind and to continuously try new things to succeed. Bringing great people together to share their experience, we hope to spark inspiration & help people meet old challenges in new ways.


Latest Articles

How chaos theory can improve your SEO understanding

By getting to know Google as a chaotic and complex system, we can cut down on false promises and renew the faith we have in SEO.

The tropes of SEO – storytelling to communicate value

Hit with content writer’s block? You can use insights from what you’ve already created in order to come up with ultra-relevant new ideas.

Easily spot broken pages in Google Analytics

Find external links to 404 pages on your site which are driving traffic with this quick clean-up exercise. Get more value from your backlinks.

How to stop being a perfectionist & do better work

Why foregoing our very best effort can be such a challenge, and some actionable steps for getting around this limiting trait.

Behind the Site

I’m Jack Telford, an Owned Strategy Director at Publicis Media. I’ve been in the SEO industry for the last 6 years and love the collaborative nature of the space. This site is my little contribution to the community.

Got any Good Ideas?

Always looking for new contributors to the site – and for feedback too. Feel free to get in touch if you’re interested in writing or have anything to share.

London, SW4 (or I will be again after lockdown)

About 100 SEO Ideas

The place to explore quick, easily digestible SEO and wider marketing tips and techniques. Sharing knowledge from professionals across the field, we aim to help each other achieve greater success.